FOCUS QUESTION

How does a SWOT analysis organize internal and external factors?

The map breaks this topic into its core concepts, connected by labeled relationships. Each link is written so it can be read as a complete statement — not just an unlabeled line between boxes.

Concepts and relationships

  • SWOT Analysis identifies Strengths.
  • SWOT Analysis identifies Weaknesses.
  • SWOT Analysis identifies Opportunities.
  • SWOT Analysis identifies Threats.
  • Strengths are Internal Factors.
  • Weaknesses are Internal Factors.
  • Opportunities are External Factors.
  • Threats are External Factors.

How to read this map

See the four SWOT quadrants, and how strengths and weaknesses are internal while opportunities and threats are external.

Learning objectives

  • Define the four SWOT categories.
  • Distinguish internal from external factors.
  • Complete a SWOT for an example.
  • Turn analysis into action.
Review standard: The framework reflects widely taught business fundamentals. Sources: Standard introductory business/strategy references.